In September of 2014, Rim and Rita Elias, founders of fur fashion brand Elama approached us to design the summer lookbook for their first collection. Having just started the company, we were given a blank slate to choose the look and feel of the brands first lookbook. With a limited collection of only 7 pieces, each piece was designed with extremely distinct features and a particular "personality" in mind. We aimed to bring these features to the forefront and bring fur to the next generation. The following is what we produced with the help of local photographer Sebastien Roy.